There are some great resources DIY tips for small business owners about marketing on the Tourism Boost website by the Small Business Development Corporation.
The following DIY marketing tips come from their website:
SEARCH ENGINE OPTIMISATION
Wikipedia, the online encyclopaedia, describes search engine optimisation (SEO) as “the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid search results”.
When you search online, using for example Google, how often do you look at the second, third, fourth pages? Most people rarely look beyond the first page of results. In an ideal world you want your website to rank in this highly sought after space. This doesn’t happen automatically, it is a strategic process that is called Search Engine Optimisation (SEO).
10 BASIC SEO TIPS
- Create page titles to clearly let the search engine ‘bots’ and customers know what the page is about.
- Write clear descriptions for each page, usually one paragraph. These descriptions are called ‘meta tags’.
- Name the URL of each page as if you were naming a file, for example – www.wesbite.com/section/name-of-page.htm
- Make your site easy to navigate by using things like ‘breadcrumb trails’, for example – Website > section > name of page
- Make your content easy to read, friendly and relevant. Using blogs will help you keep your content conversational and current.
- If your business is location based, get a free Google Map listing.
- If you have images on your website, give each image a descriptive file name that relates to your core business and the image.
- Link, internally and externally, to as many other sites as possible, such as likeminded businesses, listing pages.
- Take advantage of all the free webmaster tools offered by organisations such as Google. To access these go to the Google home page and click on ‘business solutions’.
- Analyse your website through free tools such as Google Analytics and use the data to continually upgrade your SEO.